Data Mining Application and Qualitative Analysis of the E- Commerce Logistics Trust Degree based on Network Economic Security Perspective

In recent years, the development of e-commerce market is facing a more serious crisis of trust than the traditional market, because e-commerce has the characteristics as global and virtual. In this paper, the author makes qualitative analysis of the E-commerce logistics trust degree based on network economic security perspective. The network shopping has put forward higher request to the logistics service quality, the result of the empirical analysis proves that the operation variable has a significant positive influence on the satisfaction, so the simple and easy operating environment is very important. The research shows that logistics service quality has a significant positive impact on online purchase behavior. At the same time when the stores enhance the quality of service, it also enhances the core value of the shop.